Sales and Merchandising

The Sales and merchandising course aim to enhance the participant’s sales and marketing skills while focusing on the advanced training required to succeed in a sales-focused environment. The participants will learn how to interact with customers, manage customer relations, marketing skills, and merchandise. In addition to learning the principles of sales techniques, how to effectively merchandise your products, and the most constructive ways to communicate with your customers. This course is all about how to sell your products and win over your customers, The training is built on interaction, and the participants will participate in discussions, case studies, and mini presentations.

The primary learning objectives of the course are to deepen the participant’s knowledge and skills within the area. After completion of the course, you should be able to;

Interact with customer

Demonstrate communication skills

Demonstrate knowledge of products and marketing strategies

Demonstrate knowledge and practical skills in merchandising

Understand and use body language and non-verbal communication to your advantage

Learn the tips to identify the specific needs of your client and how to match these with what you are selling/offering

Preparation for sales presentations and calls

Manage objections and excuses in a positive and influential manner

Enhance techniques of how to get to that “YES” and close the sale

Implement effective Visual Merchandising techniques in the stores

Identify the relationship of Visual Merchandising to Sales

Create a positive customer shopping experience

Convert visual display in the stores into store sales

Build and enhance a career in Retail Sales and Visual Merchandising

Individuals who work in positions relevant to sales and marketing

All employee levels

How to successfully interact with your customers and read them

Master how to present your products and services in a attractive way

Understand how to pitch your products or services where your customers are not bored

To learn to represent your company in a prestigious way when interacting with clients

Understanding the importance of how to listen and respond back

Certificate upon completion of the course.

An eye-opening experience that can help you improve your work performance.

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