Duration of Class : 20 hours
Availability of Weekend and Weekday slots
Certified Instructor
Flexible Schedules

Course Overview

The Sales and merchandising course aim to enhance the participant’s sales and marketing skills while focusing on the advanced training required to succeed in a sales-focused environment. The participants will learn how to interact with customers, manage customer relations, marketing skills, and merchandise. In addition to learning the principles of sales techniques, how to effectively merchandise your products, and the most constructive ways to communicate with your customers. This course is all about how to sell your products and win over your customers, The training is built on interaction, and the participants will participate in discussions, case studies, and mini presentations.

Course Objective:

The primary learning objectives of the course are to deepen the participant’s knowledge and skills within the area. After completion of the course, you should be able to;

  • Interact with customer
  • Demonstrate communication skills
  • Demonstrate knowledge of products and marketing strategies
  • Demonstrate knowledge and practical skills in merchandising
  • Understand and use body language and non-verbal communication to your advantage
  • Learn the tips to identify the specific needs of your client and how to match these with what you are selling/offering
  • Preparation for sales presentations and calls
  • Manage objections and excuses in a positive and influential manner
  • Enhance techniques of how to get to that “YES” and close the sale
  • Implement effective Visual Merchandising techniques in the stores
  • Identify the relationship of Visual Merchandising to Sales
  • Create a positive customer shopping experience
  • Convert visual display in the stores into store sales
  • Build and enhance a career in Retail Sales and Visual Merchandising

  • Who should take this course?

  • Individuals who work in positions relevant to sales and marketing
  • All employee levels

  • Why should I take this course?

  • How to successfully interact with your customers and read them
  • Master how to present your products and services in a attractive way
  • Understand how to pitch your products or services where your customers are not bored
  • To learn to represent your company in a prestigious way when interacting with clients
  • Understanding the importance of how to listen and respond back

  • Takeaways from course:

  • Certificate upon completion of the course.
  • An eye-opening experience that can help you improve your work performance.