Duration of Class : 20 hours
Availability of Weekend and Weekday slots
Certified Instructor
Flexible Schedules

Course Overview

The Sales and merchandising course aim to enhance the participant’s sales and marketing skills while focusing on the advanced training required to succeed in a sales-focused environment. The participants will learn how to interact with customers, manage customer relations, marketing skills, and merchandise. In addition to learning the principles of sales techniques, how to effectively merchandise your products, and the most constructive ways to communicate with your customers. This course is all about how to sell your products and win over your customers, The training is built on interaction, and the participants will participate in discussions, case studies, and mini presentations.

Course Objective:

The primary learning objectives of the course are to deepen the participant’s knowledge and skills within the area. After completion of the course, you should be able to;

  • Interact with customer
  • Demonstrate communication skills
  • Demonstrate knowledge of products and marketing strategies
  • Demonstrate knowledge and practical skills in merchandising
  • Understand and use body language and non-verbal communication to your advantage
  • Learn the tips to identify the specific needs of your client and how to match these with what you are selling/offering
  • Preparation for sales presentations and calls
  • Manage objections and excuses in a positive and influential manner
  • Enhance techniques of how to get to that “YES” and close the sale
  • Implement effective Visual Merchandising techniques in the stores
  • Identify the relationship of Visual Merchandising to Sales
  • Create a positive customer shopping experience
  • Convert visual display in the stores into store sales
  • Build and enhance a career in Retail Sales and Visual Merchandising


  • Who should take this course?

  • Individuals who work in positions relevant to sales and marketing
  • All employee levels


  • Why should I take this course?

  • How to successfully interact with your customers and read them
  • Master how to present your products and services in a attractive way
  • Understand how to pitch your products or services where your customers are not bored
  • To learn to represent your company in a prestigious way when interacting with clients
  • Understanding the importance of how to listen and respond back


  • Takeaways from course:

  • Certificate upon completion of the course.
  • An eye-opening experience that can help you improve your work performance.




  • Accredited by

    Frequently Asked Questions

    We are known as the leading training institute in the GCC with 40 years of experience in designing custom-made training programs dedicated to developing professional skills for greater success. On completion of every course, students earn a government approved and/or an internationally accredited certificate. NADIA is officially licensed by KHDA and ACTVET, the educational government authority for Dubai and Abu Dhabi, respectively.

    Earning a professional Certificate will increase your chances to:
  • Enhance your job prospects
  • Enrich your resume/CV
  • Standout in an aggressive and competitive hiring market
  • Improve your eligibility for a job promotion
  • Enhance your work productivity and confidence
  • Upon completion of a training course with NADIA Global, we will connect you with clients within our network once you have applied to one of their job openings that suits your background and expertise.

    Our classes can be scheduled depending on your requirements and the availability of our trainers. We offer Weekend and Weekday classes. In addition, you have the flexibility to join classes virtually or at any of our training institutes for face-to-face classes. Your preferred venue can be agreed on with one of our training consultants at the time of course registration.

    We provide several different options including installment payments through tabby. The payment method can be agreed on with one of our training consultants at the time of course registration.

  • Skills evaluations and needs analysis
  • Tailored presentations and materials depending on student’s expertise and learning requirements
  • Engaging activities including role playing and group discussions
  • Interactive digital content
  • Interactive boards
  • Best practices and case studies
  • Trainer Q&As
  • Examinations and tests
  • At the completion of every course, we request our students to fill in a form to rate our course material and content, our trainers, and the student’s overall experience of the training to help us make improvements where needed.

  • Improve your employees’ performance in areas requiring further development or improvement to achieve your company’s goals and targets
  • Motivate your employees and boost their morale
  • Elevate your employee’s loyalty to your company
  • Enhancing your employee’s skills and knowledge will result in reduced supervision and increased time efficiency at work
  • Our resources and facilities enable us to conduct trainings for up to xxx students at a time on location at our training institutes. If you require our training service for larger groups, we can conduct the training at any preferred off-site venue. Our trainers are also available to fly abroad for any international requirements

    You can contact us through our Toll-Free number +971 800 2566 where one of our training consultants would be pleased to answer your questions. Our office hours are 9 am to 7 pm Monday through Friday. Alternatively, please visit us in-person at any of our training institutes in Dubai or Abu Dhabi.

    Our trainers are highly qualified subject matter experts with an average of 10 years of professional education experience. They constantly ensure that students can apply the subject knowledge learnt in class to real-life scenarios and are capable to educate audiences across departmental levels. Our trainers undergo frequent evaluation using the most sophisticated training evaluation techniques to ensure that the best training standards are delivered, and the best learning outcomes are achieved.